Blake Lively is taking over the internet. Being beautiful, a Gucci spokesperson, and A-List actress is not enough for the blonde. She is the cover star for the August issue of Vogue magazine, but she is announcing her plans for her own website. The website will be called Preserve and will be a hybrid of e-commerce, video blogging, and a digital fashion magazine. Wait Wait Wait…I can’t have her stealing my faithful readers! Just kidding-but all jokes aside-according to Vogue, “Lively is hoping to tap into her generation’s obsession with all things small-batch: the perfectly imperfect handcrafted, the exquisitely bespoke, the deliciously artisanal. She is, in essence, using all the modern-day digital tricks of the trade to shine a light on—to preserve—all those finer, simpler things in American life that are in danger of getting touch-screened into extinction, trampled on by the medium itself.”
I wish her the best of luck, not that she needs it. Blake Lively is a great actress and story telling is her game. With this new site, she is just using a different medium to tell the kind of story she wants. But celebrity based websites that focus on e-commerce, blogging and fashion is not new. Gwyneth Paltrow did the same with Goop but received a lot of criticism. Lively wants to take a different approach. “I’m not trying to show you the perfect life or the aspirational life. It’s real life. It’s the thing that blindsides you on an idle Tuesday that’s tragic but that also makes you who you are. It’s not about me. And it’s not about watching my journey of learning how-to, it’s about me sharing that with you so we all sort of learn together.”
We shall see how it all turns out very soon…but in the meantime Lively, leave the blogging to the professionals.